Instead, what I found was this:
Oh, I discovered. They have cute little sayings on the front. Let's see what they've got.
"Rooting for the commercials" is sort of silly, and also a nod to all the people, men and women, who watch the Superbowl just to see the preposterous amount of money that corporations spend on a new ad, to be revealed to the largest television audience of the year. Sure, that's funny. However, they aren't selling this shirt in the men's section. They wouldn't dare. Men watch football to root for the football teams, after all (at least, that's what modern popular culture dictates). It's the women who can only be lured to the screen during a sporting event by the promise of amusing advertisements, right?
I sighed and continued to flip through the rack.
Of course, a shirt designed in a football style, but only highlighting the half-time entertainment. Because that's why a female would watch the Superbowl- to see if Lady Gaga is going to show up in an outfit made entirely out of non-clothing materials, or if there's going to be a wardrobe malfunction or some obvious lip-syncing. Flashy lights and entertainment are all we women care about! Thank goodness there's a break in the boring sporting match to let us ladies have something to enjoy. Again, this is a product that would never be sold in the men's department. Real men don't care about the half-time show. They just use that time to refill their beer buckets and holler at their girlfriends to bring some more snacks, right?
You have got to be kidding me. Let me get this right, here - young women are supposed to dress in a cute, football-inspired jersey t-shirt for the big game. But there has to be a saying on the front, preferably one that puts us in our place and makes sure that everyone at the Superbowl party knows that despite the style of clothing, we are still just pretty little idiots. The only message that this shirt conveys is that women know nothing about professional sports, and that fact is something adorable that should be celebrated. "It's so silly and cute that I don't know the difference between football and baseball!" If you're wearing this shirt, you might as well have a sign on your back that says "I'm just here so you can slap my ass and send me back to the kitchen for more brewskis".
I really thought we were past this, Target. There is no practical reason that women should pretend to be ignorant about professional sports, or that it should be considered charming and attractive to be dumb. We live in the United States of America. Everyone knows the difference between a touchdown and a home run. Everyone. We do a disservice to the demographic that these clothes are geared towards (I would say probably the 18-28 set) by continuing to promote the concept that cluelessness and femininity are one in the same.
I'm certainly not saying that every woman should know professional sports inside and out. If you aren't a fan, that's a personal choice. I just can't believe this clothing was ever made. If a woman doesn't like football, then she doesn't have to dress for the game. And she certainly shouldn't find that her game-inspired choices include clothing that suggests any level of idiocy because of her disinterest. Nor should a woman who is a sports fan find that the only styles available to her at a large national chain are designed to depict her as silly and stupid.
Here's an idea: let's treat women (and by extension, women's fashion) like they are intelligent, dynamic human beings who can be interested (or not) in any subject they like. Let's stop designing clothes for girls that suggest its cool, trendy, and attractive to be dumb. Maybe if we start there, society will eventually stop treating young women like they're uninformed, silly little girls who need to have even the most basic concepts explained.
Girls, its ok to know about sports, and it's cute to be smart. Stop letting society take that away from you.
